Product distribution in the USA
In 2010, Welsby Marketing and Nigel Greensall Motorsport were enlisted by Racelogic to set up the distribution for Video VBOX across the USA, following their success as a worldwide dealer for several years.
Nikki won the Formula Woman championship in 2006 and Nigel has been a professional racing driver and coach for over 20 years, which provided a strong understanding of the requirements and benefits of a high quality video and data system.
Video VBOX is the ultimate on-board video system, as used by motorsport enthusiasts and professionals worldwide. It incorporates broadcast quality video, accurate data and GPS logging, stunning graphics and highly rated driver training software.
The objective of this project was to get the Video VBOX name and quality reputation established across America, in order to generate a long-term sales opportunity.
This involved setting up a network of quality dealers and agents across the USA, identifying those with a high level of customer service and technical skills in order to demonstrate and sell the product to customers in the motorsport field.
The project included exhibiting at the Performance Racing Industry Show – the largest motorsport exhibition in the world - where the Video VBOX was launched. As well as exhibiting on the bespoke stand and discussing requirements with potential dealers, it was also important to attend relevant networking events and create presentations for a variety of seminars.
Magazine advertising to generate brand awareness and provide re-assurance to customers in choosing the product over competitors was essential. Working closely with the UK marketing team was also important, to identify and set out the advertising plans to support the launch.
“As Marketing Manager of Racelogic, I work with Nikki to introduce our Video VBOX data-recorder to the North American motorsport market. Her strong marketing and business background is clearly evident as she finds creative ways to increase sales and achieve customer satisfaction in this large but specialist industry.
Nikki's enthusiasm, ability to work with people and 110% effort have no doubt been a great cause of her success and I would have no hesitation in recommending her for any projects.”
Harry N Thuillier
Marketing Manager, Racelogic, 22 January 2011