The world of social media is still relatively new and changing all the time, often daily.
For the more experienced companies, it is important to have a strategy in place to understand and get the most out of the variety of social media tools available. For those newer to the social media scene, it’s very easy to overlook the basics, like:
- Why do you want a Facebook page?
- What are you hoping to achieve?
- When are customers most likely to interact?
- Will followers find this valuable?
Social media, just like websites, e-newsletters and printed brochures, is all about content; and if you don’t have anything of interest to say, it will be somewhat challenging getting customers to sign-up or interact with you!
Websites and regular emails sent to your database are an essential first step before embarking on your social media plans. And don’t forget that different people choose to communicate, interact and receive information in different ways, so it’s important to offer options to suit all of your customers, guests and clients.
Social media is simply a way of communicating and it’s all about:
- Interacting with customers
- Talking about your products and services
- Learning and sharing interesting facts
- Listening to others
- Addressing complaints promptly
Social media is important because it has the power to communicate directly with your customers and builds a group who are happy to share information about your company, recommend it to their friends and generally help promote it.
The key is interaction - if customers are not responding, they are not engaged.
Strong groups of engaged people can be built by:
- Creating great content
- Driving people to that content
- Engaging people appropriately
Easy to speak on social networks – much harder to say something of value.